Branding

Logo Creation

A well-designed logo builds trust by validating your professionalism and get's people to stick around. It tells potential clients who you are, what you do, and how that benefits them. It communicates to people with no prior knowledge or experience with your business that you do great work.

Performance and Imagery

In the performance and imagery step, we expect the brand to perform, and to perform well; we need to develop and communicate to our audience imagery relevant to our brand. Brand performance describes how well the product or service meets the customer’s needs. Brand imagery is used by brands to meet their needs psychologically. Brand imagery refers to more intangible aspects of a brand and allows consumers to recall their experiences and associate a brand with its products and imagery.  

Forms

Organizational structure is important for any growing company to provide guidance and clarity on specific human resource issues, such as managerial authority. Small-business owners should begin thinking about a formal structure early in the growth stage of their business.

Brand Identity

Here a brand needs to “ensure identification of the brand with customers and an association of the brand in their customer’s minds with a specific product class, product benefit, or customer need.” Salience means that something is Important and relevant. Therefore, brand salience implies that we recognize the brand, and it is relevant to us. Brand salience is the measurement of consumer recall of the brand in different consumption situations. How persuasive is the brand’s awareness? Are our consumers aware of what needs our brand can satisfy?

Brand Resonance

Brand resonance is the last step in the brand resonance model. When something “resonates” with you, you understand, feel in common with, or can sense it. Brand resonance means just that, the consumer has developed a loyalty to your brand, they resonate with it, feel connected to the brand and the community associated with the brand, they enjoy the engagement and feel attached to your brand. This is the stage of the model that all brands are ultimately trying to achieve. This is because brand resonance means brand loyalty; it means the consumers who resonate with your brand will always choose your brand first; they don’t consider competing brands to fulfill their needs.